Privacy Policy

Effective Date: [INSERT DATE] · Last Updated: [INSERT DATE]

Holly Home Services ("Holly," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to information collected through our website, forms, calls, and text messages.

About Holly: Holly is a lead-generation service that connects Austin-area homeowners with vetted, independent local landscaping and tree service professionals ("Service Providers"). Holly is not a landscaping or tree service company. We do not perform landscaping or tree work, and we are not responsible for work performed by Service Providers. See our Terms of Service for more.

1. Information We Collect

Information You Provide

When you submit a service request, contact us, or otherwise interact with Holly, we may collect:

Name
Phone number
Email address
Service address and project location details
Description of the service you need (e.g., lawn care, tree removal, project size)
Photos or images you upload of your yard or project
Communications you send to us (texts, emails, voicemails)
Any other information you choose to provide

Information Collected Automatically

When you use our website, we may automatically collect:

IP address and approximate location
Browser type, device type, and operating system
Pages visited, time on site, referring URL
Cookies and similar tracking technologies (see Section 7)

Information from Third Parties

We may receive information about you from:

Advertising partners (e.g., Google, Meta) when you click an ad
Call tracking services (e.g., CallRail) when you call a number we list
Service Providers, regarding the status of your project

2. How We Use Your Information

We use your information to:

Match you with one or more Service Providers in our network
Contact you about your service request by phone, text message, or email
Confirm details, schedule appointments, and follow up on quality of service
Improve our website, marketing, and matching process
Comply with legal obligations and enforce our Terms of Service
Prevent fraud and protect the safety of our users and partners

3. How We Share Your Information

This is the most important section. Please read carefully.

With Service Providers

When you submit a service request, we share your contact information and project details with a Service Provider in our network so they can contact you about your project. Currently, we route each request to one Service Provider at a time on a first-come, first-served basis. If that provider does not respond or declines, your request may be offered to another provider.

Once a Service Provider receives your information, that provider becomes an independent recipient of your data and uses it under their own privacy practices. Holly does not control how Service Providers use your information after a match is made. We encourage you to ask any Service Provider about their privacy practices before engaging them.

With Service Vendors

We share information with vendors that help us operate our business, such as:

Hosting and infrastructure providers (e.g., Vercel)
Database and CRM tools (e.g., Airtable)
Communication tools (e.g., Twilio for SMS, CallRail for phone)
Payment processors (e.g., Stripe — for Service Provider billing, not homeowners)
Analytics providers (e.g., Google Analytics)
Accounting tools (e.g., QuickBooks)

These vendors are contractually limited to using your information to provide services to Holly.

For Legal Reasons

We may disclose information if required by law, subpoena, or court order, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

In a Business Transfer

If Holly is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We Do Not Sell Your Personal Information

We do not sell your personal information for money. Sharing your information with a Service Provider so they can contact you about your request is a core part of the service you requested, not a sale.

4. Phone Calls and Text Messages (Important)

Express Consent

By submitting your phone number through our website, forms, or any other channel, you provide your prior express written consent to receive phone calls and text messages from Holly Home Services and from one or more Service Providers in our network regarding your service request. This consent specifically includes:

Calls and text messages sent using an automatic telephone dialing system, automated technology, an artificial or prerecorded voice, or any combination of the foregoing.
Calls and text messages from Service Providers we match you with, who may contact you directly using the contact information you provided.
Calls and text messages from third-party communication vendors (such as Twilio and CallRail) acting on Holly's or a Service Provider's behalf.

You understand and agree that:

Consent is not a condition of any purchase. You may decline to provide consent and instead use other means to find a service provider.
Standard message and data rates from your carrier may apply.
Message frequency varies based on your engagement and project status.

Marketing Text Messages

If you separately opt in to marketing text messages (for example, by checking a marketing opt-in box), Holly may send you promotional content, seasonal reminders, tips, and other marketing communications. You may opt out at any time:

Reply STOP to any marketing text to unsubscribe.
Reply HELP for assistance, or contact us at [INSERT SUPPORT EMAIL].
Opting out of marketing texts will not stop transactional messages necessary to service an active project request.

Revoking Consent

You may revoke consent to receive calls or text messages from Holly through any reasonable method, including by:

Replying STOP, END, QUIT, CANCEL, UNSUBSCRIBE, or REVOKE to any text message.
Emailing [INSERT SUPPORT EMAIL] with the words "Stop Contact" in the subject line.
Telling Holly during a phone call that you no longer wish to be contacted.

We will honor revocation requests within 10 business days. Once you revoke consent with Holly, we will stop calling and texting you. Note: Revoking consent with Holly does not automatically stop a Service Provider from contacting you — you must request that separately from the Service Provider directly, since they have your information independently.

Call Recording

Calls to or from Holly may be recorded or monitored for quality assurance, training, dispute resolution, and compliance purposes. By calling us or accepting a call from us, you consent to recording. If you do not consent to recording, please do not call us and notify us immediately if we call you.

TCPA Compliance

We strive to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communications Commission's implementing regulations, the Texas Business and Commerce Code, and other applicable state and federal telemarketing and consumer protection laws.

5. Your Choices and Rights

Access, Correction, Deletion

You may request to access, correct, or delete the personal information we hold about you by emailing [INSERT SUPPORT EMAIL]. We will respond within a reasonable time, subject to verification of your identity and any legal obligations to retain certain information.

Opt Out of Marketing

Email: Click "unsubscribe" in any marketing email.
Text: Reply STOP to any marketing text.
Calls: Tell us during a call or email [INSERT SUPPORT EMAIL].

Information Already Shared with Service Providers

If we have already shared your information with a Service Provider, that provider may retain and use the information independently. You will need to contact the Service Provider directly to request deletion from their systems.

State-Specific Rights

Residents of certain states (including California, Texas, Colorado, Virginia, and others) may have additional rights under state privacy laws, including the right to know what information is collected, the right to delete, the right to correct, and the right to opt out of certain data processing. To exercise these rights, contact us at [INSERT SUPPORT EMAIL].

6. Data Retention

We retain your information for as long as needed to provide the service you requested, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.

7. Cookies and Tracking

We use cookies and similar technologies to operate our website, remember your preferences, measure performance, and support advertising. You can control cookies through your browser settings. Disabling cookies may affect site functionality.

We may use third-party analytics and advertising services, including Google Analytics and Meta Pixel, which use cookies to understand site usage and serve relevant ads. To opt out of Google Analytics, install the Google Analytics Opt-out Browser Add-on.

8. Data Security

We take reasonable steps to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Holly's services are intended for adults 18 and older. We do not knowingly collect information from children under 13. If you believe we have collected information from a child, please contact us at [INSERT SUPPORT EMAIL] and we will take appropriate steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent change. Material changes will be posted on our homepage or communicated to you directly.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us:

Holly Home Services
Email: [INSERT SUPPORT EMAIL]
Mailing Address: [INSERT MAILING ADDRESS]
Phone: [INSERT PHONE]